When Nielsen announced Pittsburgh would drop rank from #24 to #26 in 2021, there was concern about how that would affect the market. What would that mean for the local TV market? Would the market lose national advertisers?
Nielsen’s market rank is determined by the number of TV households in the DMA. Even though Pittsburgh dropped in rank, I have good news. The Pittsburgh market has actually increased in the number of TV households. With more and more data being used to determine ad buys, advertisers are selecting markets in a much smarter way now. They aren’t only focusing on the top 10 or 25 but using targeted data to know where their best customers are.
When we get to 2021, Pittsburgh will remain a healthy advertising market. Read more about Pittsburgh’s Nielsen rank on TribLive.com.