ATLANTA (June 1, 2022) – Goodwill of North Georgia, one of the largest and oldest non-profits in Georgia, has selected marketing firm Brunner as agency of record (AOR), responsible for overall media planning, creative strategy, as well as digital strategy including paid social, digital display and digital video. With nearly 100 years of experience, the organization sought a new agency to partner with them to evolve and grow in this new age of digital transformation and innovation.
“Brunner’s deep knowledge of the digital landscape coupled with its data-and audience-driven approach to developing strategic marketing and creative campaigns and programs will support Goodwill’s goals of reaching a younger and more tech-savvy demographic,” said Elaine Armstrong, Vice President of Marketing, Goodwill of North Georgia.
Goodwill of North Georgia serves a 45-county territory with over 100 locations across the North Georgia footprint. Through its career centers and job training programs, Goodwill of North Georgia makes a daily impact in the community by assisting all jobseekers in their individual efforts to live a better life, including veterans, people with disabilities, youth, single parents, the under-employed, and people with criminal backgrounds. Last year, their efforts had an economic impact of over $1 billion through working with more than 5,000 employer partners, 39 public sector partners, 93 private foundation partners and 65 nonprofit partners. Also, more than 16,000 Georgians were connected with new jobs through Goodwill services last year which is more than any other Goodwill in the United States.
“We are so fortunate to have the opportunity to help tell Goodwill’s story and assist them with their strategic vision,” said Jeff Maggs, Managing Partner in Atlanta, Brunner. “Our integrated approach of leveraging creativity, data analytics and technology has proven to be effective in reaching a younger and more diverse demographic which is vital to Goodwill of North Georgia’s transformation and continued success.”
ABOUT GOODWILL OF NORTH GEORGIA
The mission of Goodwill of North Georgia is to put people to work. The nonprofit has provided services in the region for more than 90 years. In fiscal year 2021, Goodwill of North Georgia provided job training and employment services to over 31,000 people and helped over 16,000 people find jobs or start new businesses. The organization currently operates 69 stores, 53 attended donation centers and 14 career centers. Revenues generated from Goodwill’s retail program help fund job training and placement programs. For more information about Goodwill of North Georgia, visit https://goodwillng.org/
Brunner is an independent integrated marketing agency committed to delivering value by accelerating their client’s business growth with their audience-centric approach and their distinct marketing intelligence value proposition. Brunner is helping to define category leaders across building supplies, healthcare, and finance among others. Brunner is best known for its landmark Super Bowl campaign, “The Wall,” which “broke the internet” in 2017 and was named Brand Story of the Year by Adweek. Brunner partners with the multi-cultural strategic advisory Black//Brown to launch “Outset,” a new industry initiative designed to change the way brands leverage diversity in their marketing efforts. For more information, please visit www.brunnerworks.com.