According to Forrester, “Marketers can use performance marketing agencies to target in-market consumers, drive them to convert in digital channels, and support some organic marketing efforts.”
While Brunner has always had a strong media planning and buying arm, we knew that we had an opportunity to enhance our performance marketing chops. To help get us started, we brought aboard two performance marketing veterans, Kevin Amos and Dan Gbur, who built the independent media agency, IMPAQT, so successfully that it was bought by media giant, Merkle.
“Not long after the merger with Merkle, Dan and I knew we had to get back to our entrepreneurial, data-driven roots,” said Amos. “But this time around, we didn’t want to start from scratch. We wanted to find a partner with a shared mindset, which is what brought us to Brunner.”
Over the last four years, we have been laser-focused on growing our data management, analytics and digital media teams – adopting a multichannel, performance marketing culture. The outcome has produced more well-rounded, results-driving media strategies that have exceeded client expectations. And we’re proud to say that our efforts have now been recognized by Forrester.
In June 2019, Forrester published a global overview of 32 performance marketing agencies – Brunner included. In its report, Forrester outlines three segments of performance marketing agencies, differentiated by their channel offerings: performance search agencies, performance social and display agencies, and multichannel performance agencies.
Brunner is pleased to be recognized as a multichannel performance agency by Forrester. According to Forrester, agencies in this segment tend to have “a laser focus on driving performance,” which has indeed been a north star for Brunner over the past years. The specific growth of our in-house SEM, social media and display teams has proven critical for reaching consumers at the moment when they’re ready to act – ready to request more info, submit the application, or make the purchase.
The last pages of a consumer’s purchase story are quite possibly unfolding on their phone (or another device). Brunner’s multichannel performance marketing expertise gives us the nimbleness to reach that consumer at the right moment, in the right space, and ultimately, drive clear results for our clients.